How email submission CPA offers work and how to avoid scrubbing forever


You may already know this, but many “send to email” offer owners (advertisers) can make more than 4 figures a day only by advertising through CPA networks and leveraging other affiliates who promote their offer.

What is scrubbing?

If you’ve been accepted into any CPA network as an affiliate, you’ve probably seen hundreds of offers that pay you around $1.50 just for one email. But what you may not know is that “as an affiliate” you could be losing out on huge commissions due to advertiser “rubbing”, which is basically when the advertiser doesn’t pay you for a lead.

You could easily be losing up to 10% or more of your commissions because of this, which is why many people have started doing their own email offers and signing up as an advertiser instead of editor.

So how do email submissions work?

When you log in as an affiliate to your CPA account, you may see a bunch of “send offers by email” from advertisers. When you click on the offer’s landing page, you’ll see that the advertiser is asking for the user’s email address for some kind of gift, and the advertiser is paying a lot of money for those leads .Part of that money is given to you as an affiliate, and part of the money is given to the CPA network you work for, which acts as the “middleman”.

In reality, the leads you have are just the beginning of a sales funnel or sales funnel process that your traffic goes through. This is the same with zip shipments. The advertiser pays you to send the lead down the backend ‘sales funnel’ or ‘path’.

So what is the “back end”?

Once the prospect enters an email on the advertisers landing page, they are usually sent to a second page that asks for more information, including where to send the free gift (i.e. Walmart Gift Card free).

This second page asks for more details and often includes a checkbox which asks them to also sign up for a “co-enrollment offer”. Anyone can find co-reg offers on some CPA networks and other networks. If the prospect checks “YES”, the advertiser will get paid for this joint registration as soon as the prospect submits the form. This could probably offset the cost to the lead’s advertiser, and they basically just got a free lead and can market to it forever.

The third page of the path would include more information about the prospect to finally send them to the final landing page with more CPA offers or affiliate offers. So the third page could have a question and answer, and depending on the answer the user clicks on, it would send them to an appropriate landing page with another CPA or affiliate offer or multiple offers.

So here’s a sample path that follows the path:

Your affiliate traffic

The lead comes to the advertisers page

Customer enters email (maybe you get paid 80-90% of the time due to cleaning)

The customer is prompted for more information and the co-registration offer checkbox

The lead is sent to a short survey

The contact is sent to the appropriate landing page with affiliate offers based on previous responses

The lead is sent several follow-up emails

The lead is sold to another company

As you can see, the advertiser has many opportunities to earn much more than $1.50 off this qualified lead. Also, most advertisers delete leads on the back end, which means you don’t get paid for them.

Where do you fit in and should you make your own email submission offer?

Of course, having your own offer and having hundreds of affiliates promoting it is definitely a great way to leverage the power of affiliates and a great way to get huge traffic numbers.

Here’s something I think you should consider before setting up your own email.

If you are promoting a CPA email submission offer as an affiliate right now and the network is satisfied with your traffic, you are actually making money for the advertiser or the owner of the submission offer for e-mail.

With this information in mind, you can look at the advertisers sales funnel and copy it or do something similar since you already know it works for your traffic source and that the funnel or funnel done works!

You could then set up your own similar CPA route and offer and leverage the power of thousands of potential affiliates promoting your sales route.

What else should you consider?

The whole process of setting all of this up can seem confusing, but once it’s set up, there’s definitely potential for significant profit. There are many other things you need to know before you get started with your own CPA offers. Some of these things include how to set up a profitable sales pipeline, how to properly follow up on leads, how to set up co-reg offers and how to get your offer on the CPA network, and how cleanup works.