Understand email autoresponders and follow-up messages


Did you know that you can make sales on autopilot simply by using your autoresponder and the follow-up messages you provide to your subscribers? But before I go any further, please allow me to explain exactly what autoresponders are, for those who may not know.

An autoresponder is a software script that automates your email messages and replies. It’s something you would use to send your follow-up messages to a new subscriber who is on your email list. Don’t get confused, but these messages are also called autoresponders. The Autoresponder gives you the ability to create and manage your autoresponders (your messages) if that makes sense.

You may think of email autoresponders as the silent workhorses of your email marketing. Basically, they are any type of automated email or even a series of emails (your follow-up messages) that you write once, schedule and send automatically from your autoresponder (the software script).

I hope that wasn’t too confusing. Let’s move on to how marketers use autoresponders to streamline their email campaigns to reduce the amount of work they have to do. For example, instead of sending an email to every person who signs up for your newsletter or email list, an autoresponder can easily send a welcome email with personalized follow-up messages.

At the heart of email marketing are autoresponders. You use it to promote your business. It’s also used to build relationships with your potential customers, keep current customers informed and up-to-date, offer coupons to encourage customer loyalty, and more!

The problem is that most website visitors won’t buy anything from you on their first visit. It usually takes a visitor an average of 6 or more times before they decide to make a purchase. Keeping them interested and ultimately making the sale is where your follow-up messages come into play.

When you start writing your message, you’ll need to come up with some compelling subject lines or titles. Your subject lines are what grab your subscribers’ attention, making them excited to read the rest of your message. If you send a message with a boring or irrelevant title or subject line, chances are your subscribers won’t even open your email let alone pay much attention.

A great way to get your subscriber’s attention is through personalization, such as using their names. Most autoresponder scripts or software platforms will give you this ability to customize your messages by inserting codes. When you send a message, the code is replaced with your subscriber’s personal information. Upon receiving the email, the reader will see their personal information instead of the code. This is a great way to use personal information to further engage your subscribers.

The first message you send to your subscriber should be the welcome or introductory email. The welcome email is the most important as it will set the stage to give your reader what to expect from you and your following messages. The welcome email is a great way to start branding yourself or the company by giving them a little information about what you do and how you can help them.

The second email message in your follow-up series should inform your subscribers about your products and services. Be sure to explain what your products or services do and how they can benefit from it. People are more likely to be sold on the benefits over the features of a product or service. Then you can make them an irresistible offer by giving them a limited-time discount if they buy now.

In the third message to follow, try to put more emphasis on your services and products. Tell your subscribers how they simply have to have your product or service because it’s a cut above the rest, then prove it to them by offering them a sample or trial offer, or better yet, a buy 1 and free offer To make sure you get a sale, you should include comparisons between what you’re offering and what your competitors are offering. This way, you’ll show potential customers that you really are the best, with the best features and the best prices.

Once you have a few satisfied customers, you will begin to build your credibility. You can also ask your subscribers for feedback in your follow-up messages on how you can improve their experience or how you can personally help them. Once a customer has praised your products or services, you can add them to a testimonial and send them in another future follow-up message.

A great way to keep your subscribers waiting for your next email is to end your message with a teaser for the next message. For example, “Don’t forget to look out for my next email where I’ll send you something special.” This could be a flash sale, a coupon, or just a free download.

Leverage your autoresponder and follow-up messages as your own personal sales team and you’ll soon be making sales on autopilot. Also practice weaving in your company’s contact information and website, so your subscribers can easily order without any hassle or whenever they want. If you spend a little time and thought about your follow-up messages, you’ll soon be converting your subscribers into your customers.